Ryan Kaiser, who creates music as Yot Club, catapulted from making Soundcloud demos in the corner of his bedroom in small town Mississippi to a viral sensation with major labels knocking down the door. It’s the dream-scheme every young American musician is sold: get that one hit song, get noticed, and ascend to fame and riches.
But Kaiser wasn’t overjoyed; he was overwhelmed. His song “YKWIM?” had racked up hundreds of millions of streams on Spotify, but he was still in Hattiesburg, Mississippi, where he had just finished college and was running out his lease. Without school to occupy his time, Kaiser devoted full attention to music, while friendly A&Rs were offering him luxe deals based off of one track’s social media traction.
These are the conditions during which Kaiser put together Yot Club’s debut LP “off the grid”. It follows 2021’s exquisite EP Santolina, and expands on Yot Club’s signature sound: a charming, mischievous, and carefully-curated mix of watery bedroom guitar pop, hyper, lo-fi indie rock, wonky power pop, and trippy, bleached surf rock.
“It was a time when I was excited but also not really sure what to think of anything,” says Kaiser. “I was happy but also wary and trying not to be naive and dumb and celebrate too early. It was too much for me to handle on my own, but at the same time it’s like the best thing to ever happen to me. It’s a weird juxtaposition.”